NYC girls, you're in luck! Starting today, the 27th, until the 29th, you can transform your look from head to toe, thanks to the John Frieda Style On Site Tour.
The tour kicks off here in the big apple, then the team will be hitting the road and making style accessible to real women everywhere with a mobile salon! It's an 18-wheeler that has been gutted to become a salon with the works: styling stations and chairs, a receptionist, and even a waiting area!
Led by celebrity stylist Harry Josh (he's worked with Blake Lively, Sarah Jessica Parker, Gwyneth Paltrow, Gisele Bundchen, Amanda Seyfried, Ellen Pompeo), the John Frieda expert team will provide complimentary 15-minute consultations and styling lessons.
Once you arrive on site, you'll schedule a 15-minute appointment on a first-come, first-served basis for a styling lesson with a top John Frieda stylist on your own specific hair issues and even walk away with a “hair prescription” from the stylist! Then, you can buy the recommended formulas on-site at a drugstore.com kiosk.
Next, hit up the BCBG mini boutique where the latest must-haves will be on display! Lon on to BCBG shopping kiosks and order the season's style essentials online with an exclusive John Frieda discount!
Can't make it? Don't fret! You can still get Harry Josh’s expertise at home. While on tour, he'll be giving women virtual transformations via Skype video sessions and select Skype sessions will also be posted on the John Frieda site, giving women everywhere access to Josh’s step-by-step tutorials.
**Crystal Fenton
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